EU product compliance
PPWR
PPWR: Packaging and Packaging Waste Regulation
Packaging and Packaging Waste Regulation (EU) 2025/40
The PPWR creates a common EU framework for packaging and packaging waste. It addresses packaging design, recyclability, material use and information requirements. Requirements and implementation dates vary, so businesses need a clear record of each packaging component and market.
Who it applies to
Businesses manufacturing, importing, distributing or placing packaging and packaged products on the EU market. Responsibilities vary by business role, packaging type and the requirements that apply to each market.
- Packaging & Paper
- Apparel & Fashion
Key dates
11 Feb 2025
PPWR enters into force
12 Aug 2026
General application, including substance limits, conformity documentation and producer registration
Aug 2028 (at the earliest)
Harmonised material labelling on packaging
1 Jan 2030
Only recyclability grades A–C allowed, minimum recycled content for plastic packaging, empty-space limits for grouped, transport and e-commerce packaging
What the law requires
- Applies to all packaging placed on the EU market, such as polybags, cartons, mailers and pallets
- Limits on substances of concern, an EU declaration of conformity and technical documentation for packaging
- Recyclability grades, minimum recycled content and packaging minimisation, phased in from 2030
- Harmonised labelling and producer registration (EPR) in each member state where packaging is placed on the market
How VERAEN will help
- Packaging bill of materials captured per SKU
- Recyclability and recycled-content data recorded per packaging component, ready for the official grading criteria once adopted
- Per-market weight and waste reports ready for EPR schemes
- Declarations of conformity generated from structured data
Official sources
Last reviewed: October 2026. This page is general information, not legal advice.
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